This business book-cum-political and cultural memoir, which gives a behind-the-scenes look at the revolution of one of the great retail dynasties of the world, will resonate with readers questioning our current malaise. As a fourth generation Sainsbury, Tim was the director responsible for the company’s development programme from 1962 to 1974, a key period during which the radical change from counter service to self-service supermarkets took place. His retail insight and reflections, including on competition, management and remuneration, and the role of Government, will be especially relevant as we witness a new retail revolution and crisis on our high streets. Sainsbury’s second calling was as a politician. In this book, Sainsbury tells this story with warmth, wisdom and a self-deprecating sense of humour.